A Thriving Art Market Comes to the City of Angels
When we considered Los Angeles for our fourth Superfine! city, we delved deep into the city’s art culture. Constantly juxtaposing the freshest, most exciting talent in the entire world of new contemporary art with heavy-hitter galleries and some of the top museums in the country makes the City of Angels a gorgeous art landscape, and the perfect home for our next Superfine! fair.
Our job is to turn that energy into viability: we bring our approach, focused on an open, transparent, fair, and inclusive art market, to a city that has both the economics and the artistic clout to support a leading emerging art fair for many years to come. We’re extremely excited to provide that opportunity to both solo artists and galleries focused on top emerging talent from LA and beyond.
26 galleries, 47 artists (73 total exhibitors)
Thursday 2/14/19 Vernissage Opening + 3 full days
(Friday-Sunday 2/15 - 2/17)
Evening programming Thursday-Saturday, geared towards collector-building
An Art Fair As Stylish as LA
Art-loving Angelenos, rejoice: Superfine! is here to stay. Join thousands of fellow collectors and art enthusiasts this coming Presidents' Day weekend at Magic Box LA to discover new contemporary art that's not just for the 1%. Encompassing more than 18,000 square feet of thoughtfully curated booths featuring more than 250 solo and gallery-presented artists, Superfine! LA is the art fair LA needs and deserves. Browse and discover thousands of new contemporary works by top talent from LA and around the globe. The best part? 90% of the work on offer is priced under $5,000 and with hundreds of original works from $100 and up, you're bound to discover the perfect piece for your taste and your budget.
Whether you're a first-time collector or have a museum with your name on it, Superfine! is all about the art, not art politics. Transparency is key here - you'll never have to ask the price of a work or feel forced into complicated negotiations, allowing you instead to understand, appreciate, and collect the art you fall in love with. Our galleries and artists are all fair, friendly, and focused on connecting you with the perfect work of art.
So come: enjoy, discover, and ultimately take home contemporary art with us. We can't wait to meet you.
“The Superfine! team really has true control over the power of curation, presentation, and representation for their fair and collector base.”
- Art Zealous, on Superfine! LA (read about it here)
Preview Hours // 2.14.19
Collector Sneak Peek | | 5pm-7pm
Valentine's Vernissage Kickoff | | 7pm-11pm
- Your best Valentine's Day plan yet.
- Go solo or bring a date, great art is the key to their heart
- Complimentary cotton candy-topped champagne, musical guests + performance art
Friday 2.15 | | 12pm-10pm
Saturday 2.16 | | 12pm-10pm
Sunday 2.17 | | 12pm-10pm
Special Programs + In-Fair Events
Young Collectors' Ice Cream Social || Friday 12.7 || 7pm - 10pm
- Discover the fair in a fun and relaxed setting
- Artisan ice cream, cocktails, and collector camarederie
- ARTstagram social media contest w/ $500 art spree grand prize
Complete program release December 2018: panels, films, mingles, and more.
Artists and galleries? ||| Apply to exhibit
Want to cover us? ||| Apply for press registration
Want to join our Collectors' Society? ||| Apply for membership
About Superfine! - The Fair
Founded in 2015 as a satellite to Art Basel Miami Beach, Superfine! has steadfastly grown into a new ideal for what a contemporary art fair should be. With editions in Miami Beach, NYC, Washington DC, and Los Angeles, the fair focuses on transparency and accessibility as a means of growing a more inclusive art market for artists, galleries, and collectors. Geared towards new and established collectors alike, each Superfine! represents a survey of what's here and now in contemporary art with an emphasis on women and LGBTQ+ artists, as well as other underrepresented groups. Thousands of millenial + young professional art aficionados have blossomed into full-fledged collectors within the walls of Superfine! fairs, and we're thrilled to bring our unique approach to LA in 2019.
About Our Founders
Partners in life as well as business, Alex Mitow and James Miile are the originators of the Superfine! approach as well as the director and creative director, respectively, of Superfine! - The Fair. James is a photographic artist whose own career arc helped spawn the idea of a more fair, inclusive art market, and Alex is a multi-spirited entrepreneur with a background in hospitality that's informed his and James' unique outlook on creating a friendly space to discover and collect art. Both are also dedicated collectors of the emerging art they champion, and their art-filled DUMBO, New York loft is a testament to that with more than 400 pieces of original art - mostly by living contemporary artists. The pair continue to pioneer new markets and have been profiled by Logo's NewNowNext and artnet, along with a plethora of national and regional publications.